Is there any salesforce object where we can save different customer insights? - Answers - Salesforce Trailblazer Community
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Franz Anthony Rodríguez MaravíFranz Anthony Rodríguez Maraví 

Is there any salesforce object where we can save different customer insights?

Hi!
I would like to ask if there is any salesforce object or functionality where I can save some raw customer insights as "This customer usually travels at summer by its own", or "This customer goes to a restaurant every friday after work" in order to call them to offer a product according its preferences if it is available.
I have been thinking in a custom text field at Account object, to save that raw information, but I would like to know if maybe Salesforce have any functionality like that.
Thanks in advance!
Best Answer chosen by Franz Anthony Rodríguez Maraví
Amnon KruviAmnon Kruvi
This sounds like functionality best utilised in the Notes object. It's all text anyway, and you won't be able to run any real analysis of it. 

All Answers

Mira ShahMira Shah
Hello Franz,
You can create a custom object according business requirements. 

See below help article. 
http://www.miraforce.net/create-custom-salesforce-object-through-lightning-object-creator/
https://help.salesforce.com/articleView?id=dev_objectcreate_task_parent.htm&type=5
Amnon KruviAmnon Kruvi
This sounds like functionality best utilised in the Notes object. It's all text anyway, and you won't be able to run any real analysis of it. 
This was selected as the best answer
Franz Anthony Rodríguez MaravíFranz Anthony Rodríguez Maraví
Thanks for your help!
I think Notes could be a good choice for this situation.

I'll leave some info here for another users who may have the same issue:
https://help.salesforce.com/articleView?id=notes_admin_overview.htm&type=5
https://help.salesforce.com/articleView?id=notes_del.htm&type=5
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