I can't find anything that proves or disproves whether a lead accumulates points prior to conversion. For example, say a prospect clicked a custom url that links to an infographic (something which typically gets 10 points) - and then fills out a form to download an ebook (15 points) - is pardot smart enough to give the prospects points for both sets of activities (25 total) or will it just award the prospect the 15 points?
Many thanks,
Joe
2 answers
Hi Joe,
They will only be scored once they are converted to a prospect, i.e. when they have submitted their details and are no longer deemed just a visitor in Pardot. So in your example if the prospect randomly finds a link to the inforgraphic they wouldn't be scored unless they are already in Pardot as a prospect. So it would depend really on how they get to the infographic, as if for example they are emailed it as part of a campaign they would already be in your Pardot as a Prospect and would get scored. Does that make sense?
