Pardot - Building custom role that can opt prospects back in who have opted out. - Answers - Salesforce Trailblazer Community
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Jessica HannaJessica Hanna 

Pardot - Building custom role that can opt prospects back in who have opted out.

Hi,

I'm trying to figure out what mechanic in Pardot role structure (check box) needs to be selected to allow non-admin users the ability to opt-in prospects that have opted-out. I have a few users that reach out to the prospects to comfirm their wishes via non-email communications and at times need to opt prospects back in. However Pardot rolls back the opt-in changes the user does. I saw that Pardot requires you to have the admin role to be able to opt prospects back in. Our Pardot account allows customized roles so I'm trying to figure out what magical check box needs to be checked in order to create a level below admin as I don't want more than one admin to have control over Pardot. Already have ran into to many hands in the cookie pot and don't want to up that to too many "admins".
EdEd (salesforce.com) 
Hi Jessica,

In case you don't receive a response here, may I also suggest joining the Pardot group below to collaborate with the experts for best practice and advice.
https://success.salesforce.com/_ui/core/chatter/groups/GroupProfilePage?g=0F9300000001qUi

Thanks!