How To Open and View PDF from Pardot Landing Page? - Answers - Salesforce Trailblazer Community
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Scott ThomasScott Thomas 

How To Open and View PDF from Pardot Landing Page?

How do I go about including a link in my Pardot Landing Pages that when the link is clicked it opens up a PDF for our customers to be able to view? 

I tried to upload the PDF file to my Pardot Instance to host it and when I include the link to the PDF asset given by pardot as the <a href=""> value it doesn't redirect to a PDF viewer window with the PDF open. Instead it redirects to trying to download the PDF to my computer which is not what I want to happen. 
Best Answer chosen by Miglena (Salesforce.com) 
Jiao WuJiao Wu
They don't have that feature yet. Here is a post in Idea Exchange.
http://ideas.pardot.com/forums/36996-ideas/suggestions/5363882-enable-content-files-to-open-in-a-browser-window
I guess adding some votes there will draw their product team attention to build the feature.

All Answers

Head In CloudHead In Cloud
Hi Scott,

Pardot is able to host high value pieces of content such as white papers and data sheets. When these hosted pieces of content are accessed, they will show up as specific actions in your prospects' activities, and automation rules can be run on those activities. Pardot can also host creative content that can be utilized in an email template or a landing page.
               File NameFile               Type                   Notes/Other Actions?*
                EX: Buyer's Guide        PDF                   Notify Assign User


* Other actions can only apply for non-image type files. If you would prefer to host content on you own servers, you can use Custom Redirects to ensure the activity is still recorded within Pardot.

Pardot’s custom redirects allow you to track any link on your website or a third party site (for example, a link your Twitter page, a banner ad on a third party site, etc.). Clicks on the link will show up as an activity on a prospect’s profile, and the prospect will be listed in the custom redirect report.


The Content Report (under Reports > Content) provides reporting on content files and custom redirect links. The data includes either the number of file views or number of redirect link clicks.
File Report: Overview
The top table under Reports > Contentdisplays file views. Since these files are hosted by Pardot, we can track when a visitor or prospect accesses the files. When you upload a file in Pardot (Marketing > Content) we generate a tracked link where that file is hosted. When a visitor or prospect clicks on the link to the file we will recognize the click and record it in your file report. The data is updated continuously so it should be close to real-time. View options: Use the Tagsdropdown, Filter field or Date Range dropdown to narrow down the data displayed in the table.
User-added image

Our report statistics include views by anonymous visitors and identified prospects. Click on the name of the file to drill in further to see exactly which prospects viewed the file.

User-added image
File Report: Metrics Captured
MetricDefinitionTotal ViewsThe total number of views for the specific file. This includes each time unidentified visitors and identified prospects view the file. When a person views the file multiple times, each view is counted in this number.
Unique ViewsThe number of unique views for the specific file. This includes the number of unidentified visitors and identified prospects who view the file. When a person views the file multiple times, only the first view is counted in this number.
Custom Redirect Report: Overview
The second table under Reports > Content displays custom redirect clicks. When you create a custom redirect in Pardot (Marketing > Content) we generate a tracked link that redirects prospects to another Internet webpage location. Since we host the redirect links we can track when a visitor or prospect clicks on the redirect and we record the click in the custom redirect report. The data is updated continuously so it should be close to real-time. View options: Use theTags drop down, Filter field or Date Range drop down to narrow down the data displayed in the table.


Our report statistics include clicks by anonymous visitors and identified prospects. Click on the name of the custom redirect to drill in further and see exactly which prospects clicked the redirect link.

For More Configuration Please go through this link:
http://help.pardot.com/customer/portal/articles/2127101-content-reporting
http://help.pardot.com/customer/portal/articles/2134373-creating-custom-redirects
http://help.pardot.com/customer/portal/articles/2128168-completion-action-overview-and-reference
http://help.pardot.com/customer/portal/articles/2134314-uploading-content-files


Hope this helps you!
Thanks

 
Scott ThomasScott Thomas
Hello @Head In Cloud,

Thank you so much for responding to my question and providing me with a lot of helpful information for my process.

So I took a look in to all of the recommendations you made and the resources you posted but unfortunately I still have not found an answer as to how to physically open up the PDF from my pardot landing page in its own little page viewer in the browser versus prompting the customer to download the PDF. 

The screenshots below will show an example of exactly what I'm talking about:

User-added image
User-added image

So in screenshot 1, I am viewing a landing page that I was sent to from an email I received and I click on "Read The Article". This automatically redirects me to screenshot 2 and opens up this PDF in our browser window in it's own specialized viewing window. Is this something that I can achieve within Pardot as well?? Or no matter what(due to Pardot functionality) will I only be able to access and view the PDF after downloading it from the Pardot Landing page I have placed the link to the PDF on??

If I am able to view the PDF in the browser window without having to download it how do I do this in my Pardot landing pages specifically??
Kam HauKam Hau
We have the exact same question. We haven't been able to figure out a way yet.
Jiao WuJiao Wu
They don't have that feature yet. Here is a post in Idea Exchange.
http://ideas.pardot.com/forums/36996-ideas/suggestions/5363882-enable-content-files-to-open-in-a-browser-window
I guess adding some votes there will draw their product team attention to build the feature.
This was selected as the best answer
Ann LathamAnn Latham
I use the following html code to embed PDF files on a landing page. There's a link at the top to download directly, then the PDF is show below.  The error message is shown instead of the PDF if the user doesn't have a PDF plugin installed. If it's a one page document, I save the file as an image instead of a PDF.
 
<h3 style="text-align: center;"><a download="" href="http://go.propelPLM.com/custom-dev-steps" target="_blank" title="Download Whitepaper">CLICK TO DOWNLOAD</a></h3>

<h3><object data="http://storage.pardot.com/147881/3744/Four_Steps_to_Great_Custom_Development.pdf" height="900" type="application/pdf" width="100%">
<p style="text-align: center;">&nbsp;</p>

<p style="text-align: center;">It appears you do nott have a PDF plugin for this browser.<br />
You can click below to download the PDF file.<br />
<br />
<strong><a href="//storage.pardot.com/147881/3744/Four_Steps_to_Great_Custom_Development.pdf" target="_blank">Four Steps to Creating Great Custom Products</a></strong></p>
</object></h3>
Justin RogersJustin Rogers
@Ann Latham

Where do you find the storage.pardot.com urls for your files? I'm not sure where to find them to test this method. 

Thanks
Ann LathamAnn Latham
If you go to the main page for files https://pi.pardot.com/file, use the link in the Location column. It's kind of long, but I find it more reliable than using shortened link that appears on the detail page of each file. Just a note, that I'm moving away from this method. It was pointed out that it's better to use text on a web page for SEO purposes. What I am doing is recreating the pdf formatted with HTML and then adding a link to the PDF file to download.
Kirsten SmithKirsten Smith
There is a new Idea Post for this that that the SF Technical team sent to me to upvote. (previous link in this thread no longer works) It can use some points: https://success.salesforce.com/ideaView?id=0873A000000Tw3rQAC  (Force file downloads to open in a new tab, instead of downloading automatically)