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Architect Trailblazers

Building an eco-system of domain and technical architect experts. Join this group if you want to go down the path of becoming any type of Architect! Updates on the Architect Journey as well as other important information regarding Architect credentials.

💬 Introducing True to the Core Deep Dive, a special monthly virtual series where each episode takes a closer look at one core Salesforce Platform topic the community cares about most. 

💬 Introducing True to the Core Deep Dive, a special monthly virtual series where each episode takes a closer look at one core Salesforce Platform topic the community cares about most.

In-person True to the Core sessions surface important themes, but often don’t allow enough time to explore a single topic in depth. This new series was created to go deeper, giving you more time to engage in real time and hear directly from product managers. 

 

Topics for each episode will be based on ideas that have bubbled up through in-person TTTC sessions, the IdeaExchange, and other feedback from the community. 

 

Here’s what to expect: 

🤝 Connect with Salesforce product managers on focused platform topics 

🧠 Learn about upcoming features and the thinking behind roadmap decisions 

📢 Influence future releases by asking questions and sharing feedback live 

 

The first episode airs August 12 and features Salesforce Product Managers @Cheryl Feldman and @Elizabeth Martin covering the latest innovations in Setup and user access management. 

 

➡️ RSVP here! ⬅️ 

➡️ Want to learn more? Check out this blog post. ⬅️

  

#True To The Core #IdeaExchange #AwesomeAdmins #Salesforce Developer #Architects

  

@Salesforce Admins Live Sessions, @* Release Readiness Trailblazers *, @* Salesforce Platform *, @* Trailhead Academy *, @* Trailhead Official *, @Trailblazer Community Cove, @Salesforce Developers @Dreamforce for Admins, @Architect Trailblazers

10 comments
  1. Jul 31, 2:54 PM

    Cross-posting my comment from LinkedIn:  

     

     

    Thanks for doing this - just wish we had more than 30 minutes, but we'll take what we can get with

    @Cheryl Feldman

    and Elizabeth!  

     

    Does anyone know why Salesforce live events are scattered across the Customer Success site (

    cs.salesforce.com), LinkedIn, splashthat, invite.salesforce.com

    links, etc.? it's hard to keep track of all the places to look for virtual events, I'm sure engagement would improve if we had one place to keep track of it all.  

     

    I scour the web regularly to compile relevant sessions for us and share an internal, unified calendar with my IT and non-IT users, but it takes more of my time than I'd like to hunt them all down.

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Hi, I see the architect's office hours are scheduled for every 4th Thursday, which is great for us. Could you share the topic areas generally covered during the office hours and the meeting info like teams or zoom for it? Do you guys have any updates on the well-architected program coming back as well? 

Buyan

1 answer
  1. Jul 28, 11:39 AM

    Hello @Buyan thyagarajand

      

    Our Architect Office Hours are to answer questions that any attendee has about Architect certifications.  There is no set topics or specific discussions that take place.  Please review the right hand side of this community for the links to each session.   

    Regarding the Well-Architect content - as soon as information is available, I'll be posting in this community.   Thanks!

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Just browsing through Architect success page on the Partner portal, and CTA is not part of it!!. Was it from the beginning or a recent change? 

 

Just browsing through Architect success page on the Partner portal, and CTA is not part of it!!. Was it from the beginning or a recent change? this link can be accessed through here-https://partners.

 

this link can be accessed through here-

https://partners.salesforce.com/pdx/s/learn/article/architect-success-MCMNNSKY2GKJAENFGIOKKNZ57LLY?language=en_US

1 comment
  1. Jul 23, 12:36 PM

    Hi @Neha Nagori

    The Certified Technical Architect information was always found in our Architect Trailblazer community and on our certification pages in Trailhead. This program, Architect Success Program, was retired awhile back when the B2B Solution Architect and B2C Solution Architect certifications were completed.   This page focuses only on B2B Solution and B2C Solution Architect certifications.   

    You can find all the information for all the Architect Certifications in our new certification experience in Trailhead Academy!     

    Please let me know if you have any other questions! 

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The link to the exam guide is dead.  @Suzanne Ferguson, I'm told that the new 602 presentation and Q&A times have been reduced to 20 minutes from 30 minutes, but the website (https://trailhead.salesforce.com/en/credentials/architectreviewboard/) still references 30 minutes.

3 answers
  1. Jul 22, 4:23 PM

    There will be a correction to the exam guide shortly and link shortly. 

    As we have two guides - one for the evaluation and one for the review board - please make sure you are review the appropriate one for the step that you are taking for the CTA certification.   

     

    Also, please note that CTA 602 was a course offered previously and was retired in July 2021.  As part of the certification, it is the Architect Evaluation that you are referencing.

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Hello everyone,

We are currently working on optimizing our sales process in Salesforce and are encountering some challenges. Our sales team follows an account-based approach, meaning each sales rep manages a fixed portfolio of accounts and actively searches for the right contacts—whether they already exist in the CRM, via Google, or through LinkedIn.

In our previous CRM, all contacts were directly linked to the respective company. However, it was difficult to clearly differentiate their status (e.g., unqualified, contacted, qualified, engaged in a business relationship, already had an opportunity, or even purchased).

When implementing Salesforce, we decided to follow the classic distinction between Leads (no opportunity yet) and Contacts (starting from the first opportunity). To maintain the connection to the account, we linked the Account via a Related List to the Lead.

Now that we have been using this setup for a while, some challenges have emerged:

  • Activities on a Lead are not visible on the Account, making tracking difficult.
  • Lead import via LinkedIn Sales Navigator does not work because we have made the related Account a mandatory field.
  • Reporting is complicated, as we either report on Leads or on Contacts, but not both together.

Does anyone have experience with this setup or a recommendation on how to best structure account-based sales in Salesforce? How can we efficiently manage Leads and Contacts without losing visibility of activities at the account level?

We would really appreciate any insights, best practices, or practical solutions!

Thanks in advance! 

Birgit

3 answers
  1. Jul 17, 6:57 AM

    Hi @Birgit Eiglmeier

    There is no standard way to show Activities on Account related to Leads.  

    So there are some custom ways to show it are:

    1. If you are using Account after conversion of Lead you can create a custom Report Type for Account and Activities and using WhoId create a Report and place on Account Record
    2. Screen Flow using data table on Account to show Tasks and Events.
    3. LWC component using apex controller to get all related events and tasks
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Good Day colleagues, 

 

I am in the process of doing an audit for a client.  Since this is a new client, and we have done simple audits before, I was wondering if there is a process / resource / documentation to assist in performing this audit.  It is an established client. 

 

Thanks in advance

5 answers
  1. Apr 20, 6:41 AM

    This is a game changer.......  1min video summary  https://youtu.be/tK2iJWkKxgc

    Designed for enterprise/complex orgs

       

    Commentary from  Matthew Morris Salesforce CTO & DCX Innovation Director at Capgemini UK, recent article  “Why Advanced Tools Are a Strategic Imperative for Modern Delivery” https://www.linkedin.com/pulse/salesforce-cto-eye-why-advanced-tools-strategic-modern-matthew-morris-3uk0f/?trackingId=kAo1P7UElSuG5wmwNEQGhQ%3D%3D

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 Matthew Morris CTA, MVP HOF, Salesforce CTO & DCX Innovation Director at Capgemini UK, recent article  “Why Advanced Tools Are a Strategic Imperative for Modern Delivery” https://www.linkedin.com/pulse/salesforce-cto-eye-why-advanced-tools-strategic-modern-matthew-morris-3uk0f/?trackingId=kAo1P7UElSuG5wmwNEQGhQ%3D%3D

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1 comment
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A lack of governance is blocking adoption and rollout.  

 

We’re seeing an explosion of AI agent development—but only 10% ever make it to production. Why? Lack of trust.  Business leaders are hesitant to deploy agents they can’t understand, control, or audit. 

 

These agents work like black boxes—huge blocks of instructions with no visibility. Imagine stepping into a self-driving car with blacked-out windows and locked doors. Even if it gets you there safely, would you trust it? 

 

💡 Here’s the fix: Design agents like we design processes. 

✅ Use UPN process diagrams to create “design documentation” 

 ✅ Involve business users early 

 ✅ Auto-generate test scenarios & instructions 

 ✅ Track and update performance with full transparency 

 ✅ Meet regulatory standards with confidence 

 

This process-led approach is how organizations are finally starting to trust and scale their AI agents. 

 

Because without governance, there is no trust. 

And without trust, there is no adoption. 

 

Want to see how this works in action and is being used by

Salesforce Professional Services? Check out the full article https://elements.cloud/blog/a-lack-of-governance-is-preventing-agent-adoption/

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